What does TTL mean in media?
Through The Line
Through The Line (TTL) “Through the line” refers to an advertising strategy involving both above and below the line communications.
What do ATL TTL and BTL mean?
Today, these marketing strategies fall into two distinct categories – Above the Line (ATL) and Below the Line (BTL) activities. Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously.
What is ATL and BTL in advertising?
“ATL” stands for “Above The Line”, meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards. “BTL”, or “Below The Line”, suggests that the advertising is going to target a specific group of potential consumers.
What does BTL mean in advertising?
Below-the-line advertising
Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.
What is TTL strategy?
‘TTL Marketing’ stands for ‘Through The Line Marketing’. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions. This kind of marketing delivers both a wide reach and a focus on conversions.
Is Social Media BTL or ATL?
Social Media as BTL: Content specific to a niche audience, well-targeted advertising, lead generation campaigns can all be considered as BTL activities. On similar lines a tweet can be considered as an ATL promotion, however, a mention/retweet is a BTL activity.
What is a TTL copywriter?
Nowadays, it seems, ATL means any mass media advertising. And in passing, let’s not forget through-the-line (TTL) marketing where media advertising is used to drive prospects into a retailer to be targeted by in-store below-the-line marketing…
What advertising means?
Definition: Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Association of the UK.
What are the examples of outdoor advertising?
What are the Different Types of Outdoor Advertising?
- Billboard advertising.
- Point of sale advertising.
- Retail advertising.
- Vehicle advertising.
- Construction advertising.
What is the purpose of TTL?
TTL is deployed as a counter or timestamp embedded in each packet. When the predefined timespan or event count expires, the packet is either discarded or revalidated. In networking, TTL prevents data packets from moving across the network indefinitely. In applications, TTL manages data caching and boosts performance.
What should my TTL be?
Generally, we recommend a TTL of 24 hours (86,400 seconds). However, if you are planning to make DNS changes, you should lower the TTL to 5 minutes (300 seconds) at least 24 hours in advance of making the changes. After the changes are made, increase the TTL back to 24 hours.
Is social media marketing TTL?
BTL: Below the line There is a new term called TTL (Through the line), which is a mix or an integrated approach for both ATL & BTL. And I would put Social Media as TTL, as it is a mix of both based on the planned promotions approach.