What are the features of exploratory research?

One of the most important features of exploratory research is its potential for future research. Some key characteristics are: Flexible & Versatile, no structured forms are used, no experiment, cost incurred is low, wide exploration of views, interactive & open ended.

What is meant by exploratory research?

Exploratory research is defined as a research used to investigate a problem which is not clearly defined. It is conducted to have a better understanding of the existing problem, but will not provide conclusive results. Such a research is usually carried out when the problem is at a preliminary stage.

What is exploratory research with example?

Examples of Exploratory Research Design A study into the role of social networking sites as an effective marketing communication channel. An investigation into the ways of improvement of quality of customer services within hospitality sector in London.

What is the main purpose of exploratory research?

The goal of exploratory research is to formulate problems, clarify con- cepts, and form hypotheses. Exploration can begin with a literature search, a focus group discussion, or case studies.

How do you conduct exploratory research?

Market Research StepsDefine the Problem. All research problems generally start in the same place: identifying the issue at hand. Choose a Method. Create Research Procedures. Collect Data. Determine Results.

Why do businesses use exploratory research?

Online exploratory research can serve many purposes. Primarily, it allows you to find the right problems to solve for the right people. Often, you can dig deeper into consumer preferences, habits, purchase behaviors, and unmet needs.

What is an example of explanatory research?

Examples of Causal Research (Explanatory Research) To analyze the effects of re-branding initiatives on the levels of customer loyalty. To identify the nature of the impact of work process re-engineering on the levels of employee motivation.

What is descriptive and exploratory research?

Exploratory research is one which aims at providing insights into and an understanding of the problem faced by the researcher. Descriptive research, on the other hand, aims at describing something, mainly functions and characteristics. Conclusive research is further subdivided into descriptive and casual research.

Is research important in our daily life?

So not only is research an invaluable tool for building on crucial knowledge, it’s also the most reliable way we can begin to understand the complexities of various issues; to maintain our integrity as we disprove lies and uphold important truths; to serve as the seed for analysing convoluted sets of data; as well as …