What happened to Cheap Monday?

H&M has announced it is closing its trendy denim brand Cheap Monday due to poor sales. In a move that will affect roughly 80 employees, the label known for its skinny jeans and skull motifs will close its online store and Carnaby Street branch on 31 December.

What happened to Cheap Monday jeans?

Closure. As of November 2018, H&M announced that they would be closing their Cheap Monday brand due to poor sales. The closure of the business was completed in June 2019.

Are skinny jeans trendy 2020?

A new style of denim is trending for 2021. By now you’ve heard that the Gen-Z teens and twenty-somethings have declared skinny jeans are capital-O Out. Trends come and go all the time, but skinny jeans, which rose to popularity in the 2010s, have proven to be reliable wardrobe pieces rather than a passing fad.

Which brand has the best skinny jeans?

The Best Brands For Skinny Jeans

  • Uniqlo. Knitwear, underwear, cotton T-shirts in pretty much every colour imaginable – when it comes to quality basics, Japanese giant Uniqlo won’t be beaten on price.
  • Topman.
  • Levi’s.
  • Nudie Jeans.
  • Cheap Monday.
  • Hawksmill Denim Co.
  • Frame Denim.
  • Wrangler.

Why is H&M closing down?

The coronavirus has accelerated the trend toward online shopping, which was already disrupting the retail industry and battering major chains before the pandemic hit. H&M rival Inditex, which owns Zara and other fast-fashion brands, said earlier this year it plans to close as many as 1,200 stores this year and next.

Who owns Cheap Monday?

fabric Scandinavien AB
H&M in 2008 bought fabric Scandinavien AB, the owner of the Cheap Monday brand, whose trademark product is low-priced skinny jeans, and the store chains Weekday and Monki. Cheap Monday products are sold mainly through around 3,000 resellers world-wide.